Trace Cosmetics

Leave your trace

About the brand

Trace launched in 2020 out of craftsmanship, obsession, and a refusal to compromise. The brand makes skin and hair cosmetics for the woman who loves herself as she is and wants her natural beauty brought forward rather than covered over — confident, honest, and done apologising for taking up space. That idea runs through the products themselves: focused formulas across sun care, skin treatments and hair, developed for Egyptian skin and Egyptian sun rather than borrowed wholesale from elsewhere. Trace works in Cairo and has built its following on results customers can see, publishing its launches openly and iterating on what its community actually reports back.

Location: Cairo
Founded: 2020
Price range: $$