Braes

Feed your skin and hair the way you feed yourself

About the brand

Braes began in 2019 as a friendship that turned into a partnership, built around one belief its founders kept coming back to: if you can eat it, you can use it to nourish your skin and hair. The brand's haircare and skincare range is formulated on that principle — food-grade botanicals, plant oils and butters, and short ingredient lists you can actually read. Products are developed for Egyptian hair types and the local climate, covering cleansing, treatment and styling as a routine rather than a set of one-off fixes. The result is a line aimed at leaving women feeling capable rather than corrected, made in Cairo and shipped across Egypt.

Location: Cairo
Founded: 2019
Price range: $$