Essentials.eg

About the brand

Essentials.eg launched in 2018 as a single destination for skincare, hair care and makeup, and has since grown into one of Egypt's most recognisable beauty retail names. Its buying is the point of difference: a curated mix of its own line and outside labels, chosen for what performs on Egyptian skin and hair rather than for what happens to be trending abroad. Staff are trained to advise on routines rather than push a shelf, which is why the stores read more like consultations than counters. Essentials.eg operates across Greater Cairo and Alexandria — City Centre Almaza, P90, Citystars, Mall of Arabia, District 5, Downtown Mall and San Stefano — alongside its online store.

Location

City Centre Almaza, P90, Citystars, Mall of Arabia, District 5, Downtown Mall & San Stefano

Founded

2018

Price range

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