About the brand
In Your Shoe — IYS — started in 2018 out of a competition between two friends, and turned into a streetwear label built for millennials and Gen-Z. Its premise is that for these generations clothing is never only clothing: what you wear signals your interests, your beliefs, your mood, and the values you hold. So the collections are made to be read — graphics, cuts and colourways that let the wearer say something without explaining it. The range spans streetwear and ready-to-wear staples, produced in Egypt and priced to be worn rather than saved for occasions. IYS is stocked at Mall of Egypt with further branches across Cairo.
- Location
- Mall of Egypt & branches across Cairo
- Founded
- 2018
- Price range
- $$
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