About the brand
HAXEL started in 2019 with a specific goal: Egyptian-made sportswear and running shoes that hold up on performance, quality and design at the same time. What began as a local label has grown into a brand with global ambitions, competing on the same terms as international names while keeping its Egyptian identity and local manufacturing intact. Its running shoes and training apparel are built around how people actually train — cushioning and support tested in use, fabrics chosen for Egyptian heat, and a design language that looks current rather than derivative. HAXEL is stocked at Mall of Arabia and District 5 in Cairo, alongside its online store.
- Location
- Mall of Arabia & District 5, Cairo
- Founded
- 2019
- Price range
- $$
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